The Chesapeake Group Gallery

MARZETTI®
Simply Dressed®

A new and different line of refrigerated salad dressings. The simple, clean design and shrink-wrap
label reinforce the transparent nature of the brand’s basic ingredient message. Honors include
an international Pentaward and Produce Marketing Association Impact Award for Excellence in Packaging.

MARZETTI®
Produce Dressing

Awarding winning design concept for this premier line of refrigerated salad dressings. The design makes a strong consumer connection by reinforcing fresh with the clear shrink film and quality with the oval, gold-trim brandmark.

BOB EVANS®
Food Products

Major repositioning of the broad line of products--from Mashed Potatoes and sides, Burritos and other frozen breakfast, to the Bob Evans heritage of fresh sausages and meats. Master redesign to align the full line behind the farm-fresh goodness promise. Prominent, clean photos use HDR to reinforce every detail.

GIRARD'S®
Salad Dressing

Significant update of the classic, premium salad dressing line to be more contemporary, reinforce the brand's
San Francisco
heritage and improve shoppability.

SUNRISE GROWERS®
Pure Fruit Smoothies™

Line extension from a successful fresh strawberry brand into a broad array of frozen fruit and smoothie offerings.

JAVA JAN™
Gourmet Coffees

Inspired by the mark a good cup of coffee leaves on a napkin. This was designed for a local, specialty coffee café.

EXQUISICAT®
Cat Litter

Redesign of broad line of cat litters for PetSmart using dramatic cat photography to engage pet parents and code key product segments.

BIENFANG®
Art Pads

Redesign of art pad covers to appeal to artists of all ages and skill levels, including professionals. To reach this broad target, the design uses sensory photography that captures an experience common to all artists--the excitement of new materials. American Package Design Award winner.

ELMER'S®
Wood Fillers

Update of the hardware line to reinforce efficacy in a contemporary manner.

X-ACTO®
for Women

Package structure and graphics designed to connect with women. The outer package is a die-cut carton with a sliding, felt-lined tray. The design colors and lines are feminine while keeping in character with the brand's image of precision and performance.

SALUTRON™
Smart Sport™

Package structure and graphics for this contact heart rate monitor that works without a chest strap. The clear packaging reinforces the brand's point-of-difference from other monitors as there is obviously no chest strap inside.